Phil Juliano, an executive with Twin Rivers which is now the new Bally’s, was the one who first noticed the glaring blemishes on what was once the most enviable property in Atlantic City. The reason? The broken windows were replaced by the incongruent blue squares that signaled for all to see that if there was such blatant disregard for the aesthetics on the outside, what could the inside possibly look like? In short, the property was a mess and it needed TLC in a big way. And when those owners took a stroll along Atlantic City’s famed boardwalk, they noticed that the rose-colored glass of the towering Bally’s casino was bespeckled with blue. Essentially, it’s the old name with a fresh new set of owners. Twin Rivers Worldwide Holdings bought the Bally’s brand and has now adopted the Bally’s name for the entire company.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |